Reebok / “Cardi Remix”
Our goal was to get women who admire Cardi B’s bold, unapologetic style to become aware of Reebok’s new Cardi footwear collection
Spotify created an interactive experience which allowed users to play DJ and mix their own beats that include Cardi B's famous sounds & catchphrases. Users could then download their custom beat and enjoy their creation again and again. Cardi B also recorded audio ads that urged listeners to visit the soundboard experience and start mixing tracks.
//Role: Lead Creative Strategist (Spotify), Digital Production Support
//Agency: Made in Kitana
Soundboard Demo
Cardi B Audio CTA