Tic Tac / “Hear For It”
Tic Tac wanted to gain relevance with millennials through an immersive event experience that drove product trial and built brand consideration.
Artist’s feel a deep connection when performing in their home city and fans love to support artists from their local community. While others go big and broad with their events strategy, Spotify wanted to go specific and personalized not just in the way we think about booking talent, but also the venue and brand touch points.
We created a data-driven concert experience with two artists that are distinctive to the Los Angeles area and deeply resonate with Tic Tac’s target audience. Tic Tac signage and sampling was featured throughout space with custom photo activations that were inherently shareable.
//Role: Lead Creative Strategist (Spotify), Experiential Production Support, Client Management Support
