Sprite / “Breakthroughs”
Sprite wanted to highlight its deep connection to the hip-hop community by supporting creators within it.
Sprite has championed hip-hop artists for 30 years. Knowing this authentic connection, they were able to sponsor RapCaviar, one of Spotify’s biggest playlists, with a compelling, custom narrative series: “Sprite Breakthroughs.” In 30-second sponsored ad units, we explored the people behind artists like Summer Walker and LVRN—whose multi-talented crew is an essential part of their success.
//Role: Creative Strategist at Coca Cola’s Media AOR, UM