New Balance / “Movement”

New Balance wanted to create a global cultural dialogue around their new MADE campaign, a lifestyle initiative centered around their heritage in creating products built from the city, for the city.

Inspired by the insight that immersion in a city shapes who we are and how we move, we created an original series called Movement on VICE'S fashion and lifestyle vertical, i-D. The series travels the globe in search of athletic subcultures that are creating a movement in their city through sport.

//Role: Brand Strategist (VICE)