Adidas / “Nite Score”

Who do you become at night?

Adidas wanted to generate awareness for the new Nite Jogger shoe with a creative campaign that tapped in Spotify’s user data.

The Nite Jogger shoe has a reflective design which makes it the perfect shoe for running after dark. Our insights revealed that Spotify users were most likely to come alive at night – switching up their listening habits after 6pm.

We created a custom digital experience that delivered insights into how users’ around the world listen at night vs. daytime. From there, listeners could explore their own nocturnal side - learning more about their favorite nighttime genres, artists, and tracks as well as sonic attributes like tempo or mood. Personalized insights were complemented by detailed information about the Nite Jogger shoe and a custom playlist to power their run from dusk til dawn.

//Role: Creative Strategist, Spotify