Picsart / “Unboring”
Unboring Boring: How Picsart Helped Businesses in Boring, Oregon Stand Out
First off, to answer the question that is probably on your mind: yes, Boring is a real town. But don’t judge a book by its cover, or a town by its name. For the 8,000 residents calling Boring, Oregon home, the town is way more interesting than what its name might suggest.
In a sense, that’s exactly what we set out to prove with Unboring Boring. Behind every creator, entrepreneur, and small business there is a fascinating story waiting to be told. But people are often quick to judge a book by its cover and dismiss something that isn’t visually appealing.
Together with creative production company Quality Meats we set out to go beyond just talking about all the incredibly smart and easy design tools business owners now have at their disposal with Picsart. Instead, we showed how easier access to design can transform any type of business and help anyone stand out.
//Role: Brand Strategist
Video: Refreshing the aesthetic of three small businesses with Picsart
We worked with Boring Bean, The Nutz & Boltz Theater Company and The North American Big Foot Center to update their branding, packaging, promotional materials and more!
Digital: Telling a Deeper Product Story
We knew early on that we wanted to create a destination where we could house all of the Unboring stories. That allowed us to provide a deeper dive into the tools that were used by each business, and highlight the design process behind every story. On top of that, we created bespoke templates, stickers, and other resources for creators to enable them to make similar designs.
Featured as site of the day on FWA and CSS Design Awards.
OOH: Showing Some Love to the Town of Boring in Portland.
To celebrate the town of Boring and the work we’ve done together with the three businesses we partnered with, we chose to start our OOH portion of the campaign in the Portland area.
And because we wanted to show these businesses some local love, we also featured our films in local movie theaters so we can bring their stories to life “on the big screen” while also supporting independent theaters.
Design Tutorials: Giving Other Businesses the Tools to Succeed.
A big part of our day to day work includes creating tutorials for first time designers and curious creators who are looking for inspiration. For this campaign, we wanted to cover the basic design principals behind creating your own brand, essentially creating an online course for small businesses.