Spotify / “All Ears on You”

Goal: Convince marketers that Spotify is a must-buy platform to breakthrough to their audiences. Create a net-new B2B Brand Platform that can anchors the brand narrative and serves as a north star to fuel growth..

Insight: When it’s personal, they pay attention. 51% of Spotify Free users say they pay more attention to ads on the platform because they’re more relevant and tailored to their tastes. Because Spotify ads can be personalized to users mood, context and favorite genres, they have more impact. 

Strategic Platform: “All Ears On You” — Spotify is home to the most immersed listeners on Earth. So, we’re showing advertisers what it truly means to reach a fully focused audience by imagining the Spotify experience as a moment where every listener is in their own Spotify bubble – protected from the noise and distractions around them.

Execution: The All Ears On You story was brought to live through a hero creative video, paid media, tentpole events, sales materials, and thought leadership research. Watch our video creative.

Results: 75% YoY Growth to the ads business in 2021.

//Press: Ad Age, WSJ, AdWeek, Mobile Marketing

//Agency Partner: FCB NY